Get your brand AI-ready

Brand Gravity will help you get the insane efficiencies from AI without draining the life out of your brand. AI readiness will keep your brand unique, vibrant, and alive.

Genuine, human, differentiated

Those are the qualities you want for your brand, but forget about it if your brand isn’t AI-ready.

Our Brand Gravity+AI process defines what makes your brand real and irresistible, then guides AI so every output is on message and on brand.

If you want to access the insane efficiencies of AI without losing your brand along the way, talk to Zilly.

Here’s what clients say

  • "John Zilly did a fabulous job keeping our team focused and really helped us extract our truth. The Brand Gravity guide they created has given us a powerful roadmap to grow the business and make better, faster decisions."

    Clark Campbell
    President, Gear Aid

  • "This looks absolutely amazing. Wow. I almost just cried. I cannot say enough about how much I appreciate the Brand Gravity and creative work you’re doing for us."

    John Mixon
    President, Scend

  • "John Zilly’s Brand Gravity work helped us crystallize our brand’s meaning, motivations and persona, so we could connect more powerfully with our customers and employees."

    Dotti Gallagher
    Fmr Director of Marketing, True Blue

  • "Brand Gravity was the best brand exercise we've ever done, and after 8 years we still use it every day."

    Angela Castaneda
    Executive Director, Beacon Business Alliance

  • "John Zilly took our seemingly contradictory ideas and synthesized it all into a clear, resonating story. We feel much more directionally solid in our communications internally and directly to our consumer."

    Danica Carey
    Marketing Director, Seirus Innovation

  • "Working with John Zilly on our Brand Gravity has transformed the way we communicate. The AI brand integration ensures our message will be genuine, differentiated, and powerful for years to come."

    Jeremy Su
    Interim Executive Director, Burn Design Lab

  • "Thanks to Zilly, we have a new look and feel, and a renewed passion for what we do."

    Alan Coburn
    President, Green Trails

The center of our universe

These companies and organizations use their Brand Gravity every day

Chihuly Garden and Glass logo with "CH" and "ULY" in gray, "H" in orange, and "Garden + Glass" in gray beneath.
Kinekt logo with tagline 'Love riding more' and a stylized blue curve.
Soleus logo with yellow abstract design
Burn Design Lab logo with red text on a white background.
Gear Aid logo featuring a stylized shield with a triangle and star design.
Seirus logo in orange lettering on a white background.
Beacon Business Alliance logo with colorful stripes
Vimazi logo with slogan 'At one with your pace.'
Logo of "Refract" featuring an abstract letter R in a gradient of purple, pink, and orange with diagonal white stripes. The word "Refract" is in bold black letters beneath the graphic.
TrueBlue logo, with stylized initials "tb" in a blue square and the text "trueblue The People Company."
SCEND Spiced Endurance Fuel logo with colorful text.
Green Trails Maps logo, featuring a stylized green and dark green triangular mountain with a pathway design, accompanied by the text "Green Trails Maps" and the slogan "We love these places."
Coghlan's logo featuring stylized green letters and triangular icon

The code in this background is what the future of marketing communications is going to look like.

Are you ready?

If you’re not prepared to carefully define your brand in coded terms, the generisizing may have already begun.

It’s time to get your brand AI-ready.

Prefer to build a brand foundation for yourself?

If you’d prefer to work on foundational brand strategy yourself, we have a free DIY worksheet. It’s a simplified way for you and your team to work together to define your brand. Send us a note and we’ll email a pdf of the worksheet. If you need help or decide you want a full Brand Gravity guide that’s AI-ready, let us know.