It’s Time to Get Your Brand AI-Ready

Expert copywriting & brand guidance in an AI world

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Best practices for copywriting, branding, and working with AI

Here’s what clients say

  • "John Zilly did a fabulous job keeping our team focused and really helped us extract our truth. The Brand Gravity guide they created has given us a powerful roadmap to grow the business and make better, faster decisions."

    Clark Campbell
    President, Gear Aid

  • "This looks absolutely amazing. Wow. I almost just cried. I cannot say enough about how much I appreciate the Brand Gravity and creative work you’re doing for us."

    John Mixon
    President, Scend

  • "Shoutout to Zilly and crew for helping me tell the TSI story in a new way."

    Jens Molbak
    Founder, New Impact
    Former CEO of Coinstar

  • "John Zilly’s Brand Gravity work helped us crystallize our brand’s meaning, motivations and persona, so we could connect more powerfully with our customers and employees."

    Dotti Gallagher
    Fmr Director of Marketing, True Blue

  • "Brand Gravity was the best brand exercise we've ever done, and after 8 years we still use it every day."

    Angela Castaneda
    Executive Director, Beacon Business Alliance
    (see case study - Beacon Business Alliance)

  • "John Zilly took our seemingly contradictory ideas and synthesized it all into a clear, resonating story. We feel much more directionally solid in our communications internally and directly to our consumer."

    Danica Carey
    Marketing Director, Seirus Innovation

  • "Working with John Zilly on our Brand Gravity has transformed the way we communicate. The AI brand integration ensures our message will be genuine, differentiated, and powerful for years to come."

    Jeremy Su
    Interim Executive Director, Burn Design Lab

  • "Thanks to Zilly, we have a new look and feel, and a renewed passion for what we do."

    Alan Coburn
    President, Green Trails

  • "I've worked with John Zilly as a writing partner for more than 20 years. His wisdom plus fun quirky creativity always make whatever we're doing better."

    Peter D’Agostino
    Principal, D’Agostino Design

  • "I am impressed by how carefully you listen and synthesize a LOT of opinions and the thoroughness of your process. And I am really excited about Refract and all the inherent potential."

    Tracey Wickersham
    Director, Cultural Tourism, Visit Seattle
    (see case study - Refract)

  • "John Zilly is a rare creative—big-picture thinker, organized, and packed with energy. He’ll breathe life into your brand, write killer scripts, or craft a manifesto that matters. Working with him feels like getting a whole creative team in one."

    Matt Delcomyn
    Fmr Creative Manager, IR, True Blue, Cascade Designs

The code in this background is what the future of marketing communications looks like.

Are you ready?

We’ll help you get the insane efficiencies from AI without letting it dumb-down your brand.

Clients are the center of our universe

Chihuly Garden and Glass logo with "CH" and "ULY" in gray, "H" in orange, and "Garden + Glass" in gray beneath.
Kinekt logo with tagline 'Love riding more' and a stylized blue curve.
Soleus logo with yellow abstract design
Burn Design Lab logo with red text on a white background.
Gear Aid logo featuring a stylized shield with a triangle and star design.
Seirus logo in orange lettering on a white background.
Beacon Business Alliance logo with colorful stripes
Vimazi logo with slogan 'At one with your pace.'
Logo of "Refract" featuring an abstract letter R in a gradient of purple, pink, and orange with diagonal white stripes. The word "Refract" is in bold black letters beneath the graphic.
TrueBlue logo, with stylized initials "tb" in a blue square and the text "trueblue The People Company."
SCEND Spiced Endurance Fuel logo with colorful text.
Green Trails Maps logo, featuring a stylized green and dark green triangular mountain with a pathway design, accompanied by the text "Green Trails Maps" and the slogan "We love these places."
Coghlan's logo featuring stylized green letters and triangular icon

With Brand Gravity, you’ll communicate with more power.

When it’s well defined, your brand will stay focused, sound better, and communicate with more authority and authenticity. That’s Brand Gravity in a nutshell. We can develop a Brand Gravity guide for you. It doesn’t take long or cost a lot, but it’ll keep your brand relevant is the age of AI. Let’s get started.

Want to build your own brand foundation?

Get our free DIY worksheet. It’s an easy way for you and your team to define your brand. Use our contact form to request it, and we’ll email the worksheet pdf. When you’re ready for a full Brand Gravity+AI guide, let us know.